Ten Key Points to Consider When Designing (or Redesigning) Your Logo

Let’s face it: logos are the unsung heroes of the branding world. They’re small, but they pack a punch, silently declaring to the world who you are, what you stand for, and why they should remember you. Yet, many logos don’t quite hit the mark. Maybe it’s the 3D text from 1999 or a curious squiggle you’ve never really questioned. Well, folks, it might be time for a redesign!

So here’s a cheeky rundown of the 10 points to consider before diving into your logo design or redesign journey:
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1. Get to Know Your Brand First Ask yourself the big question: what’s the vibe? Logos aren’t just shapes and colours—they’re the very first impression of your brand. Are you sleek and minimal, or does your brand scream “fun and quirky”?
2. Keep It Simple, But Not Too Simple Yes, simplicity is powerful. But, if you’re left with just a sad dot or a lone squiggle, you’ve gone too far. You want memorable, not "blink-and-you-miss-it."
3. Think About Colour Psychology (Yes, It’s a Thing) Colours speak louder than words. Blue says “trust me”, red says “look at me!”, and yellow is basically “cheerful”. Choose wisely, or you might end up accidentally yelling at your customers.
4. Check the Scalability Your logo has to look good on everything from a massive billboard to a business card and, yes, even a golf ball. Squint at it, shrink it down; if it still looks fab, you’re on the right track.
5. Think Beyond Trends Nothing ages faster than a trend. Remember when everyone wanted a swoosh? Exactly. Design for longevity - don’t let your logo look like a flashback from a very specific year.
6. Make It Distinctive (You Want to Stand Out, After All) Avoid the dreaded “Isn’t that like Nike?” You want a logo that’s unmistakably, uniquely yours.
7. Aim for Versatility Your logo should look equally good in black and white, rainbow-coloured, or whatever your latest brand vibe may require. It’s about flexibility - like a yoga instructor but with pixels.
8. Test for Audience Appeal This is a biggie. Show your logo to a few trusted people - ideally some who aren’t your family (they’re biased!). If they immediately “get it,” you’re golden. If they squint, ask what it’s supposed to be, or chuckle… maybe back to the drawing board?
9. Get Feedback - But Not Too Much Opinions are like logo - everyone has one! Too much input can make your logo a patchwork of everyone’s “great ideas.” So keep it focused and stay true to your brand’s personality.
10. Invest in Quality Quality design might have a price, but a shoddy logo costs even more in the long run. A good logo is an investment; you want people to look at it and think “that’s sharp”, not “that’s home-made.”

And that’s just scratching the surface! Each one of these points is worth its own deep dive (and will be in future posts!). Stay tuned as we break down the how, why, and a few “definitely do nots” for each step. Think I missed a key point? Or maybe you’re wondering if your logo could use a facelift? Drop me a message! I promise I’m friendlier than my logo might suggest (well, hopefully).
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Stay tuned for more laughs, logo love, and lessons in our next posts, where we’ll dig into each point like a trendy new café menu. In the meantime, don’t hesitate to reach out if you’re itching to make your brand shine - or just want a second opinion on that curious squiggle.

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